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No IKEA, it’s not my big day tomorrow. Personalization for SaaS – How To Do it Right

Userpilot

Some of their attempts are just cringe-worthy: For instance, I received an email from IKEA about their transport, saying ‘it’s my big day tomorrow’. No, personalization is not about throwing in the {{first name}} tag in the confirmation email and welcome screen. Take an email marketing tool. Source: hyperise.

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Product Strategy Lessons From Henry Ford

The Product Coalition

Ford Model T revolutionized transportation and powered multiple other revolutions. The target audience in this case was very specific (although very wide, and that’s also an important part of product-market fit). In the name of affordability and reliability, ease of use wasn’t the most important quality of the car.

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User Persona Survey Template: How to Properly Collect Customer Data in SaaS

Userpilot

There are a huge variety of different survey templates to choose from: signup flow, welcome screen , pain points, validating assumptions, churn, and long-form (just to name a few). You might use a product-market fit (PMF) survey to help you understand whether your product strategy is paying dividends and is capturing the market accordingly.

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The Passion Economy (Guest essay by Li Jin)

Andrew Chen

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. Workers could easily monetize their time in specific, narrow services like food delivery, parking, or transportation. , and in recent years, some of the best opportunities have been happening in the real world.

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The Passion Economy (Guest essay by Li Jin)

Andrew Chen

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. Workers could easily monetize their time in specific, narrow services like food delivery, parking, or transportation. , and in recent years, some of the best opportunities have been happening in the real world.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.