No IKEA, it’s not my big day tomorrow. Personalization for SaaS – How To Do it Right
Userpilot
FEBRUARY 18, 2021
Some of their attempts are just cringe-worthy: For instance, I received an email from IKEA about their transport, saying ‘it’s my big day tomorrow’. No, personalization is not about throwing in the {{first name}} tag in the confirmation email and welcome screen. Take an email marketing tool. Source: hyperise.
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