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Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Making the Transition: From Product Marketing to Platform Marketing

Pragmatic Marketing

Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Progressing in Your Career.

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On Product Marketing at Uber

Pragmatic Marketing

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Progressing in Your Career.

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Finding Product Market Fit: Thinking Models and Frameworks. Attend the #GrowthTalkies Workshop by Vikrama Dhiman (Head of Products at Gojek)

NextBigWhat

In the upcoming episode of #GrowthTalkies, learn how to go about finding product-market fit using different thinking models and frameworks, from the Head of Transport Products at Gojek, Vikrama Dhiman. Ideal for: Founders, Product and Growth professionals from the consumer as well as SAAS industries.

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The 5 Most Lethal Mistakes in Product Development

BrainMates

Segway is a well known example of a “general purpose” product that no one actually needed. The vast majority of peoples transportation needs were already sufficiently solved by current methods of transport – foot, bicycle, motorcycle, car etc – yet Segway touted it would solve all individual transportation needs.

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The Five Most Common Mistakes in Product Development

BrainMates

Segway is a well-known example of a general purpose product that no one actually needed. Most people’s transportation needs were already sufficiently solved by the current methods of transport – foot, bicycle, motorcycle, car, etc. – yet Segway touted it would solve all individual transportation needs.