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How to Decrease Beta Testing Costs by 40%

Centercode

You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. Taking shortcuts and cutting corners leads to unpleasant surprises down the road in the form of low star ratings, skyrocketing support costs, and hundreds of RMAs.

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I’ve abandoned “MVP”

Mironov Consulting

Support needs installation guides, training sessions, FAQs, bug reporting categories. These (of course) don’t exist yet, since we’re still concept-testing problem statements and feature/function and technical requirements. Here is one set of replacements: “Problem validation” or “Concept test” ( NON-REVENUE ). Sound Byte.

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Correlation vs. Causation in Customer Success

Gainsight

In The Book of Why , the author, Pearl, talks about the near-impossibility of the “counterfactual”—namely, analyzing what would have happened in the alternate decision path. As in the drug industry, CS teams could run an A/B test. They could perfectly separate out a set of accounts upon which to test an intervention (e.g.,