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Product-Led Growth Playbook: 11 Tactics for SaaS Companies

Userpilot

JANUARY 26, 2024

This means that monetization happens later in the product lifecycle after the users have experienced the product value through free usage. They rely on outbound techniques and personalized communication to identify leads and build relationships that gradually lead to deals. Successful PLG companies run surveys regularly.

Analytic Tools 76
Analytic Tools Feedback Software Data Visualization User Testing 76
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CPO of Zuora, Chris Battles Shares How to Bridge into the Field of Product

Gainsight

JANUARY 18, 2021

But in a recent webinar, Chris Battles, Chief Product Officer at Zuora, presented him with a view and definition of Product rarely heard. Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution.

Technical Review 52
Technical Review Research Software User Testing Product Research 52
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