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Product Planning is a Year-Round Endeavor

ProductPlan

Iterative planning enables product management teams to respond quickly to changes in the market and emerging trends. The ability to adapt and adjust to changing product strategies positions companies for continuous improvement and sustained success. Ongoing planning is crucial for staying ahead in a competitive landscape.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

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10 Ways a Feature-Less Roadmap Helps Your Product Strategy

ProductPlan

Since releasing both a webinar and book on the impact of feature-less roadmaps on your product strategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track.

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Why It Is Essential to Put Customers First with a Customer-Led Product Strategy

ProductPlan

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. Product roadmaps are useful in planning and development and can be used to create alignment across the organization. Start with the product vision statement, then set out your goals and initiatives.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes. How to position your vision as an umbrella for the product strategy. Use Product Management Today’s webinars to earn professional development hours!

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My Faith in True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!

Product Management University

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Convincing stakeholders the above supports company goals (product strategy). After hearing this, my gut reaction was OMG, the product gods are alive and well!

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Why It Is Essential to Put Customers First with a Customer-Led Product Strategy

ProductPlan

At its most basic level, a customer-led product strategy means that your customers are the top priority at all times. Product roadmaps are useful in planning and development and can be used to create alignment across the organization. Start with the product vision statement, then set out your goals and initiatives.