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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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The Activities of a Strategic Product Manager

ProductPlan

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

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TEI 334: Making product management effective regardless of the product emphasis in an organization – with Monika Murugesan

Product Innovation Educators

Product management isn’t an easy job, because PdMs are the CEOs of the product without any positional authority. It’s a challenging role because it requires influential capacity, and it’s even tougher when no one understands product management.

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TEI 334: Making product management effective regardless of the product emphasis in an organization – with Monika Murugesan

Product Innovation Educators

Product management isn’t an easy job, because PdMs are the CEOs of the product without any positional authority. It’s a challenging role because it requires influential capacity, and it’s even tougher when no one understands product management.

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Case Study: How ReadyTech Use Product-Led In The Workforce Sector

BrainMates

This team structure does depend on the current objectives and needs for that specific product, such as increasing employee engagement or getting to product market fit for a specific industry. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.