B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. We partner closely to execute betas, maintain our demo environments, better understand pain points and gaps in the product and facilitate product feedback mechanisms to our Product Team.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70