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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

The challenges in collaboration come down to two things: explicit role clarity and clearly defining where the handoff point is for a given responsibility or initiative.". At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. General sales support.

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

The challenges in collaboration come down to two things: explicit role clarity and clearly defining where the handoff point is for a given responsibility or initiative.". At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. General sales support.