The Product Coalition
MARCH 3, 2023
Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential.
Userpilot
MARCH 7, 2024
Funnel reports are a popular analytics tool used to optimize customer journeys and user flows. TL;DR Funnel reports are analytical tools for visualizing the stages of the customer journey and analyzing how users progress from one stage to another. Userpilot allows you to create a custom event funnel. Book the demo!
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Userpilot
OCTOBER 25, 2022
If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!
Userpilot
MAY 3, 2022
When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Narrower target audience with higher customer lifetime value. What is enterprise SaaS marketing?
Bain Public
JANUARY 11, 2022
As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Do you validate the pain point and place it in a parking lot for triage? But how you handle these requests is where it matters. Let’s dive deeper!
Intercom, Inc.
NOVEMBER 17, 2022
Although she was a product manager, she’d experienced sales first-hand growing up and had spent many hours studying revenue teams. She had a deep understanding of their processes and pain points and knew how to build software that would help them thrive. When we started, our product was very niche.
Pragmatic Marketing
DECEMBER 20, 2019
The challenges in collaboration come down to two things: explicit role clarity and clearly defining where the handoff point is for a given responsibility or initiative.". At Sprout Social, Product Marketing's key stakeholders have remained Product Management, Sales and Marketing. Growth also means adding shareholders.
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