Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. A startup, finding its feet and learning how to stand, should by certain logic be less wise, less capable and less developed than its older, wiser counterparts. Here are two of my most notable product take-aways and one piece of advice for survival.

Enterprise 91

Enterprise Startups Customer Experience Product Management 91

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Mind the Product

JANUARY 20, 2017

Email is still a standard medium for team communication, but Jason posits that email is an unnecessarily private way to share most information, and thus not ideal for building relationships and trust among teammates. Being generous (and smart) with your time includes finding positive, constructive and encouraging ways to share feedback.

User Testing 70

User Testing Product Research Development Feedback Software 70

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

DECEMBER 8, 2022

Entering immature markets and devising a relatable product vision are also serious challenges. Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Who is a product manager? Product vision. Go-to-market strategy.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

JULY 18, 2023

The growth product manager focuses on improving customer acquisition, retention, and other important KPIs. AI product managers specialize in developing and implementing AI-powered solutions. Product launch manager plans and oversees product and feature releases. Who is a product manager?

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98