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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. This will expand your audience reach.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.

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Advice For Getting Into Product Management

Under 10 Consulting

Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the market. It can also be frustrating because other departments have expectations of product management that rarely align with yours. Technology expertise is about how the product works.

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Becoming a Product Leader with Win/Loss Analysis

Product Beautiful

Nearly every product manager I speak to desires to be a leader in his or her organization. Everyone knows that as a member of the Product Team, you must exercise soft skills like influence to nudge your product towards success. Product Teams also need to consider who they target for WLA. Introducing Win/Loss Analysis.

Seminar 61
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The Top 8 Tech Companies to Intern at in 2022

PMLesson's Ace the PM Interview

However, it's very challenging to get a full-time position at many of these companies. The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. Finally, the APM (Associate Product Manager) is for product management and product marketing management roles.

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SaaS Customer Support Best Practices and Examples

Userpilot

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. TL;DR SaaS customer support is the process of assisting customers who use your product. It can also serve as a source of invaluable feedback for product development. Why is SaaS customer support important?