Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Userpilot

AUGUST 14, 2023

For most SaaS businesses, a product satisfaction survey can be the heart of a user research process. But what type of surveys are best for your goals? In this article, we’ll go over different survey types and examples, as well as provide some ready-to-use templates you can use right away with Userpilot.

Product Research 76

Product Research Data Visualization Analytic Tools Feedback Software 76

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 78

Product Research Customer Feedback Data Visualization User Testing 78

Product Management University

FEBRUARY 22, 2023

Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a product manager. What Does a Product Management Career Path Look Like?

Positioning 264

Positioning Product Management Product Manager B2B 264

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 88

User Testing Product Research Product Marketing Customer Feedback 88

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. – How should we price and position our product?

User Testing 69

User Testing Product Research Market Research Data Visualization 69

Userpilot

MARCH 29, 2023

Are you looking to quickly and accurately track user sentiment and determine how happy your customers are with your product or service? Today, there are smiley face surveys. TL;DR Smiley face surveys use smiley faces as answer options to measure customer satisfaction. What is a smiley face survey?

Product Research 87

Product Research User Testing Customer Feedback Feedback Software 87

Userpilot

MARCH 13, 2023

Any savvy SaaS owner or product manager should have a roster of product survey questions to draw from when gathering valuable data. What better way to gather customer feedback ? TL;DR A product survey is a tool used by companies to gain valuable insights from customers in a structured way.

Product Research 86

Product Research Customer Feedback User Testing Customer Experience 86

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. This will expand your audience reach.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. Fake door tests are a popular and cost-effective validation technique.

User Testing 91

User Testing Product Research Research Software Feedback Software 91

Mind the Product

DECEMBER 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions.

Positioning 175

Positioning User Testing Product Research Blog 175

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 80

Product Research User Testing Research Software Feedback Software 80

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? Read on to find 12 important survey types and sample questions to ask.

Data Visualization 74

Data Visualization Product Research Research Software Analytic Tools 74

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 87

Feedback Software Research Software Product Research User Testing 87

Lenny Rachitsky

APRIL 11, 2024

Brought to you by: • WorkOS —The modern API for auth and user identity • Eppo —Run reliable, impactful experiments • CommandBar —AI-powered user assistance for modern products and impatient users — Todd Jackson is a Partner at First Round Capital. Likely a pre-seed or seed-stage company.

User Testing 95

User Testing Framework Product Marketing Marketing 95

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 80

Product Research Feedback Software Research Software Product Marketing 80

Usersnap

SEPTEMBER 12, 2023

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. If you are providing more value to your customers, then let your product be appreciated at the price it deserves. What is a pricing survey?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 82

Product Marketing Onboarding KPIs User Testing Marketing 82

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade [.]. Knowing your market.

Positioning 117

Positioning Product Research Customer Experience Feedback Software 117

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine.

Product Research 80

Product Research Data Visualization User Testing Research Software 80

Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. What is incremental innovation?

Feedback Software 91

Feedback Software Analytic Tools Research Software Product Research 91

Product Management University

MAY 11, 2023

Why Discovery Practices in Product Management, Product Marketing, Sales & Customer Success Consistently Miss the Mark for Uncovering Strategic Customer Value, and the Easy Fix!

Product Research 113

Product Research Download Definition Books 113

Userpilot

SEPTEMBER 10, 2022

Do you know which user experience survey questions to ask? This post lists the different questions to ask users on your survey concerning their experience with your software. We'll also discuss how to conduct UX surveys correctly to get the most out of your user feedback. What are user experience surveys?

Customer Feedback 81

Customer Feedback Product Research Feedback Software User Testing 81

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

MAY 1, 2024

Looking to deliver a better digital product experience? Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”.

Customer Experience 89

Customer Experience Feedback Software Analytic Tools Product Research 89

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. positioning.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

OCTOBER 27, 2022

What is iterative testing? How can it help product managers build products that drive value for their customers? Iterative testing involves running repeated experiments on your product features to evaluate their effectiveness and identify improvement opportunities. You can also use it to carry out fake door tests.

User Testing 95

User Testing Product Research Feedback Software Testing 95

Userpilot

FEBRUARY 26, 2023

Looking for some great customer retention survey questions to include in your feedback form? Customer retention surveys are the lens through which you can see how people are feeling about your brand. ” Customer effort: How easy was it to use our product? Ask one question at a time to avoid survey fatigue.

Product Research 92

Product Research User Testing Feedback Software Customer Experience 92

Product Management University

APRIL 25, 2023

Creating a value based resume means it’s time to treat yourself as a product that has strategic (employer) value. The hard part is avoiding the trap of TELLING employers what the product (you) does versus SELLING its value. For example, one of your H2 headlines in the product marketing scenario might be “ Emphasizing WHY vs.

Technical Review 244

Technical Review Research Software Systems Review Customer Experience 244

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Are you ready to dig in?

Product Research 85

Product Research User Testing Customer Feedback Research Software 85

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 95

Feedback Software Research Software Product Marketing Marketing 95

Userpilot

NOVEMBER 28, 2022

If you don’t, you should get started right away to collect the maximum amount of user data and minimize the work hours required to set up feedback collection. Automation is crucial for taking a customer-centric approach to product growth. Automated feedback collection vs manual feedback. Let’s find out.

User Testing 85

User Testing Feedback Software Customer Feedback Data Visualization 85

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 114

User Testing Market Research Product Research Research Software 114

Userpilot

APRIL 18, 2023

And to do that, you must ask the right customer satisfaction survey questions. Thus in this article, we will go over 25+ customer satisfaction survey questions that you can ask users to get valuable feedback and use the insights to make data-driven decisions. Here are some best practices for collecting customer feedback.

Customer Feedback 78

Customer Feedback User Testing Customer Satisfaction Customer Experience 78