Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Creating and validating a product strategy including market and user research.

User Testing 321

User Testing Product Research Weak Development Team Customer Experience 321

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 89

Product Research Data Visualization User Testing Research Software 89

The Product Coalition

FEBRUARY 12, 2024

However, they are intended to guide and protect- to guide and protect the future of the product and the company. I’ve been a product leader for over a decade. I’ve reviewed roadmaps for hundreds of different products. I’ve participated in more roadmap review meetings than I can remember. Why share now?

Technical Review 117

Technical Review User Testing Product Research Customer Feedback 117

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Mind the Product

OCTOBER 4, 2017

When in Learning mode, you may realize that your product isn’t fit for market, because it has little or no traction. You therefore have to focus on reducing uncertainty, on better understanding your users’ problems, through test and learn. Ways that the Roadmap Dilemma Presents Itself. Deconstructing the Roadmap Dilemma.

Roadmap 102

Roadmap User Testing Customer Experience Systems Review 102

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market.

Product Research 89

Product Research User Testing Research Software Feedback Software 89

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Engineering teams write the code and build the product from the bottom up.

Data Visualization 99

Data Visualization Analytic Tools Feedback Software Research Software 99

Mind the Product

APRIL 24, 2018

What is our positioning? We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. Imagine that you are building a product for everyone who regularly uses a Chrome browser.

User Testing 146

User Testing Customer Feedback Customer Experience Data Visualization 146

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Step four is building a minimum viable product.

User Testing 99

User Testing Feedback Software Research Software Product Research 99

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 54

Analytic Tools Feedback Software Research Software Customer Communications 54

Roman Pichler

JULY 6, 2021

When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Creating and validating a product strategy including market and user research.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Userpilot

NOVEMBER 14, 2022

Develop and prioritize the roadmap to give structure to product development. When launching the product , consider a small-scale beta launch first. Keep track of the product-market fit and iterate to maintain it. What about product strategy? Product plan vs go-to-market (GTM) plan.

Product Research 97

Product Research User Testing Onboarding KPIs Research Software 97

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

JULY 24, 2023

A typical launch plan includes everything from the ideation phase to the conceptualization and testing of your ideas. An effective product launch checklist includes the following: Define your target audience and build out your user personas. Craft your product positioning statement. Launch your product.

Product launches 90

Product launches User Testing Product Research ChatGPT 90

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. This is harder when you dramatically overhaul big parts of your product at once. In-app surveys , usability and prototype testing , or user interviews and focus groups can help you understand your customers’ requirements.

Feedback Software 97

Feedback Software Analytic Tools Research Software Product Research 97

Userpilot

AUGUST 10, 2022

The MMP is a fully-working product offering a solid user experience while the MVP has limited functionality. The MMP delivers value to paying customers whereas the MVP helps the product team test their ideas and targets mostly early adopters. What’s a minimum viable product (MVP)? Roadmapping. Product creation.

Product Research 78

Product Research User Testing Feedback Software Research Software 78

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. This means product leaders are constantly exploring unfamiliar settings, and the traditional approach to marketing and scaling products won’t cut it.

Customer Experience 103

Customer Experience User Testing Customer Feedback Research Software 103

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Userpilot

NOVEMBER 19, 2022

By conducting market and customer research, PSMs help product teams uncover opportunities that their product could satisfy, and validate ideas. They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP.

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 93

User Testing Feedback Software Analytic Tools Customer Experience 93

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 93

Feedback Software Research Software User Testing Product Research 93

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. From there we put together a basic roadmap and started writing user stories. This is what we did.

User Testing 113

User Testing Weak Development Team Onboarding KPIs Customer Experience 113

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

The Product Guy

MARCH 12, 2020

At the time of working through this process, my product had just been ‘launched’ after 2 months of private beta testing. We agreed that our number one priority had to be achieving Product/Market Fit. I also re-framed the alignment meetings as “Roadmap” meetings, not “Prioritisation” meetings.

User Testing 162

User Testing Customer Experience Framework Product Research 162

The Product Coalition

FEBRUARY 13, 2021

A well designed Experimentation System - The system includes a strategy, roadmap and prioritization methodology. The strategy enables the team to know what are the main company objectives that they are optimizing towards and how to gauge the success of the tests. This is the part 4of a series on Product experimentation and Growth.

Reporting Tools 109

Reporting Tools Feedback Software Data Visualization User Testing 109

ProductPlan

AUGUST 4, 2020

It’s a mindset: “Think big enough that the first product is a sound launching pad for it and its next generation and the roadmap that follows, but not so small that you leave room for a competitor to get the jump on you,” he says. The path to discovering the right MVP starts whether you can test-sell your concept to potential buyers.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Amplitude helps you use customer data to build great product experiences that convert and retain users. Core mobile in-app feedback tools & solutions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

OCTOBER 21, 2022

Use public roadmaps to collect feature requests and to show users that you’re listening to them and accommodating their needs. Product usage analytics shed light on how users engage with the product and how to help them achieve their goals. Prototyping and testing are necessary to validate ideas before you build features.

Feedback Software 71

Feedback Software Analytic Tools Research Software User Testing 71

The Product Guy

JUNE 20, 2019

It takes a village to successfully manage a product and as a product manager, you will become the central hub within your company for a lot of critical information about your products, market, clients, competitors and prospects. Firstly, saying no. Secondly, you have to be a ruthless prioritizer. Get the Details Right.

Product Research 151

Product Research Feedback Software User Testing Technical Review 151

Userpilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Tracking product usage gives you an objective view of user engagement and allows you to improve it with in-app messages. PMs use the Sean Ellis test for this purpose.

Feedback Software 96

Feedback Software Research Software Product Research User Testing 96

Userpilot

MARCH 22, 2022

Product experiments allow you to evaluate the impact and prioritize product changes and roadmap. Alex Levich, Product Management Lead at Google, explains how “auto-generate subtitles for video” became a starting goal for a product experiment to grow video at Facebook. A framework for running product experiments.

Onboarding KPIs 92

Onboarding KPIs Customer Experience Product Research User Testing 92

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. What are the key positions in product teams?

Analytic Tools 89

Analytic Tools Feedback Software Research Software Product Research 89

Userpilot

MARCH 26, 2024

The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. Book a demo to understand how it can fit into your feature launch roadmap. A feature launch plan is a roadmap for launching a new feature in an existing product.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. Book a demo to understand how it can fit into your feature launch roadmap. A feature launch plan is a roadmap for launching a new feature in an existing product.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. Book a demo to understand how it can fit into your feature launch roadmap. A feature launch plan is a roadmap for launching a new feature in an existing product.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

The pre-launch stage includes setting goals, defining your target audience, outlining a go-to-market strategy , and beta-testing the feature. Book a demo to understand how it can fit into your feature launch roadmap. A feature launch plan is a roadmap for launching a new feature in an existing product.

User Testing 52

User Testing Feedback Software Product Research Research Software 52