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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?

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The Biggest Difference Between Product Management and Portfolio Management

Product Management University

In a portfolio management model, your company is building strength and gaining momentum in key market segments with a portfolio of solutions that’s best suited to propel its growth and profitability. You might also like: Strategic Portfolio Management: The Most Effective Product Strategy for B2B What is Product Portfolio Management?

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Feedly is hiring a VP Marketing

Roy Madden

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Apply for this position. Responsibilities. About Feedly.

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Product Manager CV Template – How to Create The Perfect PM resume? [+ tips from experts]

Userpilot

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Competence in using product analytics tools is a must for product managers, and the recruiters will be looking for them in your resume.

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What is Product Portfolio Management? PPM Explained

Product Management University

Let’s say your company has a human capital management platform (HCM) that consists of payroll, HR, benefits, talent management, employee engagement, and recruiting. A little bit of market research will give you some definitive answers. This allows you to play from a position of strength. Don’t think about your products yet.

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The 6 Best SaaS Marketing Agencies in 2021

Userpilot

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. How did you get yourself into that position? You could only exchange multimillion dollar derivatives on some kind of energy platform. We use a multi-touch attribution system. It was very successful.