Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Using videos and microvideos is an increasingly important part of the SaaS onboarding strategy.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

MARCH 3, 2022

You should customize the content of your resume to match the requirements of each position you apply for. Your cover letter is like a customer testimonial white paper – it should be an in-depth discussion about one or two concrete and impactful experiences that bring you to life as a human being.”

Data Visualization 97

Data Visualization Analytic Tools Technical Advisors User Testing 97

Agile Velocity

FEBRUARY 15, 2019

When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change. Companies who don’t undertake change with such a framework in place are leaving things to chance and hope–which isn’t a great strategy. Improving time-to-market.

Agile 45

Agile White Paper Leadership Framework 45

Agile Velocity

FEBRUARY 15, 2019

When leaders can effectively convey their compelling reasons for change to their colleagues and teams, they can lay the foundation for lasting, positive change. Companies who don’t undertake change with such a framework in place are leaving things to chance and hope–which isn’t a great strategy. Improving time-to-market.

Agile 40

Agile White Paper Leadership Framework 40

Product Management University

AUGUST 21, 2023

Portfolio Strategy Back to the portfolio CEO. Just like the company strategy prepared by your CEO for the board and investors, your portfolio strategy has to paint a picture of success beyond this year. The dots between your portfolio vison and 12-month strategy connect perfectly. Feeling good? Let’s keep going.

Product Management 246

Product Management Product Manager White Paper Vision 246

Product Management University

OCTOBER 13, 2023

product marketing positions the value of those features for every product. Without a clear market strategy and portfolio roadmap, there’s no single answer, which really means there are 100 or 1000 different answers. Since the theme here is ripple effect, let’s look at the ripple effect of feature-based roadmaps.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Userpilot

APRIL 22, 2024

In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. Benefits of marketing funnels Incorporating marketing and sales funnel into your business strategies offers a structured approach to guide customers along their journey.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

eG Innovations

AUGUST 25, 2022

Crude static fixed threshold values and percentages have been replaced by systems that understand the hour-by-hour, day-of-the-week, monthly, and seasonal usage variations of systems to enable anomaly detection without problematic alert storms and false positives. Understanding Metric Thresholds and Alerting Features.

Reporting Tools 52

Reporting Tools White Paper Data Visualization Software Review 52

Product Management University

NOVEMBER 21, 2022

This allows you to play from a position of strength. After you fully flesh out the customer business requirements in detail, you’re in a position to use each of your product modules as levers to eliminate the obstacles preventing those target customers from executing on those priorities. Don’t think about your products yet.

Research Software 130

Research Software White Paper Management Management 130

Innovatemap

SEPTEMBER 29, 2020

What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy. At the heart of your product marketing strategy is the foundational statement that claims your unique position in market.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

The Product Coalition

MARCH 9, 2020

The goal of a productive sales call is to anticipate shortcomings or problems, have positioned responses ready, and move that specific opportunity through the sales funnel. And there’s no guarantee that we ever find a positive answer. Positioning: “We help drive down the cost of recruiting while filling key openings faster!”

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Intercom, Inc.

FEBRUARY 1, 2018

How did you get yourself into that position? So how can we be really clever and scrappy about doing a very small initial test when we’re trying a new channel or a new strategy, and get some of that quick early feedback to see if this worth investing in more? Rachel: A lot of luck and serendipity. That’s an incredible benefit.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

APRIL 30, 2021

This is especially true if none of your founding team members have any deep marketing strategy expertise. It’s an incredibly scalable strategy, as the gains from posting and optimizing content compound over time. White papers. But how do you go about selecting a marketing agency for your SaaS business? Infographics.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Pragmatic Marketing

MAY 23, 2017

The key to determining the right balance between branding and lead generation is to realize that while each has a certain ebb and flow, the two strategies must work hand in hand to be effective. To achieve the right balance, it’s important to understand the premise behind both marketing strategies. Message and Positioning.

Branding 70

Branding White Paper Customer Experience User Testing 70