Business of Software Conference

AUGUST 10, 2023

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. It’s also created a common language amongst the teams, not just sales and marketing but product and engineering. They started to transition away from supply side thinking – drive MQLs, drive SQLs. Unsubscribe any time.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Product Management University

OCTOBER 13, 2023

Before we bring the portfolio roadmap into the picture, let’s set the stage with product roadmaps. For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Userpilot

APRIL 22, 2024

But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement. The beauty of marketing funnels is their flexibility.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Product Management University

NOVEMBER 21, 2022

Products are the lifeblood of your organization–without products, there would be no company. Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? What is Product Portfolio Management?

Research Software 130

Research Software White Paper Management Management 130

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We lack four or five beta users kicking the stuffing out of our proto-product, stumbling through installation and incomplete UI.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy. Why you need both disciplines.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Intercom, Inc.

FEBRUARY 1, 2018

How did you get yourself into that position? I pivoted my own function from trying to generate demand for a product that clearly wasn’t quite right to let’s figure out what the right product is. After I had left, we started to see that we had product-market fit. Rachel: A lot of luck and serendipity.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

APRIL 30, 2021

This is especially true if none of your founding team members have any deep marketing strategy expertise. Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. White papers. What should you look for? Who should you turn to?

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Pragmatic Marketing

MAY 23, 2017

For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. To achieve the right balance, it’s important to understand the premise behind both marketing strategies. Message and Positioning. Brand Awareness.

Branding 70

Branding White Paper Customer Experience User Testing 70