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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

From our research, users seldom feel passionately — either positively or negatively — about the podcast app they’re using. Spotify CEO Daniel Ek’s letter about their “audio-first” strategy is worth a read. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads. But what to call it? Audioblogging?

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

From our research, users seldom feel passionately — either positively or negatively — about the podcast app they’re using. Spotify CEO Daniel Ek’s letter about their “audio-first” strategy is worth a read. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads. But what to call it? Audioblogging?