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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Communicate with customers proactively with regular announcements. Provide convenient self-service support.

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How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Product are products, yes? When we talk broadly and generically about product management, we assume that all products/services are similar enough that we can apply the same tools, techniques, financial planning models, design approaches, goals and metrics. Think about automotive assembly line infrastructure.

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Reorganizing Product Teams

Mironov Consulting

At workshops for product leaders, we often discuss different approaches to implementing major organizational changes within product management teams and adjacent groups (e.g. First, a nod to Saeed Khan , who points out that there is no universal, perfect organizational model across all product teams and all situations.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

Don’t just listen to what they say – watch what they do, understand their world and their challenges, and consider how your product integrates and fits in with everything else happening in their lives. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

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The SaaS response – how our peers are responding to COVID-19

Intercom, Inc.

Like so many of our peers, we were due to attend SaaStr 2020 a few weeks back, and we’d lined up interviews with some of the incredible speakers who would have been there. We’ll be releasing those planned interviews down the line, when the time is right. So, we would invite a group of 15 of our users to just talk.