Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 98

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Userpilot

OCTOBER 8, 2021

You can review Pendo's analytics in their free trial, which displays various different graphs on the basis of dummy data. This suggests that these users selected a next step that hadn't been pre-defined in Pendo by the dummy product marketing team. 15% were untagged. 13% are tagged as "No next step."

Data Visualization 98

Data Visualization Analytic Tools Software Review Feedback Software 98

Userpilot

JUNE 11, 2021

This is where analytics software comes in. In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. What types of Analytics software does every SaaS business need? Marketing Analytics Tools for SaaS.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

MAY 21, 2024

Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts. A low churn rate suggests strong product-market fit and customer loyalty, whereas a high rate may indicate underlying issues with the product or service. Handling problems effectively.

Data Visualization 52

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

JUNE 6, 2024

This makes them easy to analyze but also leaves room for bias due to the limited answer options. If you want one-word answers, for example, start your question with “In one word, how would you…” Bad example : How is our product working for you? Next, it’s time to code the data.

Data Visualization 59

Data Visualization Feedback Software Analytic Tools Research Software 59

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

User Testing 98

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Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

FEBRUARY 3, 2023

Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Create in-app surveys code-free with Userpilot.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Business of Software Conference

JULY 29, 2019

At every Business of Software Conference we record the talks so that you, the great people of the internet, can join in the feast of learning that our attendees get to gorge themselves upon. Product & UX. Sales & Marketing. 2 – Product & UX. 17 Talks From Seasoned Entrepreneurs. Creativity.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

Business of Software Conference

DECEMBER 17, 2020

Following on from their talk at Business of Software Conference USA Online 2020 , Alex Osterwalder (Founder) and Tendayi Viki (Partner) joined BoS online for an interactive Q&A where they discussed how to evaluate your existing business model and how to find opportunities for innovation within it. Get Weekly Advice From Software Experts.

Software Review 52

Software Review CTO Leadership UX 52

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Spread the word – beta testing is a fantastic way to increase ‘buzz’ and word-of-mouth marketing with your potential end users.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? How can the product be built? What are the major touch points?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

The Basics of Product Management

MAY 24, 2020

Software Development Life Cycle (SDLC) is the process of building software, using 6 phases – Analysis, Definition, Design, Coding, Testing and Deployment. People use it interchangeably with software development life cycle. The feedback that you gather helps you analyze your product market fit.

Software Developers 52

Software Developers Software Development Research Software Software Review 52

Userpilot

AUGUST 23, 2023

Understand product requirements: You need to collaborate with relevant stakeholders to gather documents on product requirements and convert them into product specifications or user stories. You might also have to collaborate with cross-functional teams to help develop product marketing strategies and improve the user experience.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Userpilot

OCTOBER 15, 2021

ActiveCampaign Marketplace product update email. Your eyes go straight to the CTA due to the lack of images. " It values feedback: they ask recipients to fill in the survey to help SparkToro make their software as helpful as possible for the recipient's job-to-be-done. " #7 – Asana product release announcement.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

The Product HQ

JUNE 10, 2024

Essential B2B Product Manager Skills Let’s start with the skills you need for a B2B (business-to-business) product manager, starting with industry trends and KPIs. Basic Knowledge of Industry Trends and KPIs A crucial B2B product manager’s core skills are knowing the latest industry trends and setting KPIs.

B2B 52

B2B Product Research User Testing Data Visualization 52

The Product Coalition

APRIL 5, 2020

However, these threats are more focused on the back end software in websites. For this interview, I use techniques I developed for conducting UX research focus groups. To do research like this is not to be taken lightly, because this is where in my line of business, the importance of due-diligence is critical.”

Systems Review 78

Systems Review Software Review Research Software User Testing 78

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot customer review on G2. Userpilot tools for A/B testing.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

JUNE 29, 2022

Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. It implies segmenting your audience based on country, location, city, or zip code. Pros: A code-free tool.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Reporting Tools 98

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. Number of reviews or recommendations given.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

FEBRUARY 20, 2023

Users rate Pendo highly for its ease of set-up which doesn’t require any coding. The best feature about Pendo has been the constant collection of User clicks without the need to set up trackers via code. Pendo review. A review of Pendo. Amplitude review. With an average rating of 4.5

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

Feedback Software 96

Feedback Software Analytic Tools Research Software Data Visualization 96

Userpilot

DECEMBER 18, 2022

This year’s Product Trends survey outlined 3 clear directions among our respondents: 1) Greater use of AI in products , both as the product’s core functionality and as a resource for PMs and PMMs. This in turn will give Product People more time for creative and strategic work. – adds Andrea.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

Userpilot

SEPTEMBER 8, 2021

Product tours generally include a welcome screen , a survey to segment users, a checklist , and experience flows for each of the key activation points. It’s very challenging to build a product tour from scratch. Using product tour software is a better decision. The best product tour software on the market is Userpilot.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Software Review 98

Userpilot

JULY 27, 2021

Ask promoters to review your product on important platforms like G2 and drive social proof. Use Userpilot to build in-app NPS surveys without coding, analyze responses and launch in-app experiences meant to improve customer satisfaction and drive growth. Use NPS to improve product adoption. What should we improve?

Feedback Software 98

Feedback Software Analytic Tools Product Research Onboarding KPIs 98

Userpilot

JANUARY 12, 2023

You can also use UBA data to recommend content and products contextually. Likewise, product marketers use the data to target the right audiences with marketing campaigns. Reduce product churn by finding behavioral patterns among churned users and reach out to existing customers with similar patterns to avoid attrition.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

FEBRUARY 18, 2021

Or following up diligently to see if their problem has been solved. A lot of SaaS companies focus on superficial demographic data while creating their ‘user persona avatars’ – think ‘Marketing Mary’ or ‘Manager Tom’. People buy your SaaS product to get a specific job done (think JTBD framework): Source: Louis Grenier.

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

Userpilot

AUGUST 26, 2021

Believe it or not, there used to be a thing called on-premise software that you have to install and upgrade yourself. In this ultimate guide to SaaS product management, we'll walk you through the benefits of SaaS over on-premise software and how you can build a successful product as a SaaS PM. Nightmare, right?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

APRIL 6, 2022

How do you make your first-time user experience (FTUE) so good that people want to keep using your product to meet their needs? Every product marketer should answer this question before rolling out their product. The first-time user experience (FTUE) is the very first impression your product leaves on a new user.

Customer Experience 111

Customer Experience Feedback Software User Testing Customer Feedback 111

Userpilot

NOVEMBER 28, 2022

This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. A churned customer is someone who stopped using your product after a while. Customer reengagement software to consider: Userpilot, Drip, Hubspot. Churn can be both voluntary and involuntary.

Feedback Software 98

Feedback Software Analytic Tools User Friction Customer Feedback 98

Userpilot

FEBRUARY 21, 2023

You need to install a snippet of tracking code at the top of your site and Heap does the rest. G2 reviewers give Heap an average score of 4.3, Customers praise Heap mostly for its easy and code-free set-up and intuitive user interface. Heap vs Pendo: Heap Review. Heap vs Pendo: Heap Review. Pendo review.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

NOVEMBER 9, 2023

. “Extremely satisfied”, which is the highest level of customer satisfaction, and it means that your customer couldn’t be more delighted by your products and services. The metrics to calculate your levels of customer satisfaction include retention rate , customer lifetime value, NPS , CES, CSAT, and product-market fit.

Customer Satisfaction 105

Customer Satisfaction User Testing Customer Feedback Feedback Software 105

Userpilot

DECEMBER 22, 2022

Common reasons for churn: Product-market fit failure. Product pricing plan weak points. Customers could churn due to one of the following reasons: Product-market fit failure: This is one of the biggest reasons for churn and something that most startups deal with. It all depends on your product and customers.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software User Testing 98