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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Portfolio level business requirements deliver three primary benefits: Through the Eyes of the Customer – They force product management teams to see their target customers holistically, without product bias, which leads to better product decisions and more valuable solutions. Customer-Facing Vision & Strategy. Here’s the best part.

Marketing 130
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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

I want to make the case, informed by the writing of Marty Cagan , particularly his book Inspired and by learning from Teresa Torres , through her workshops and team coaching , that output or feature-based roadmapping is a thing of the past in product management. Start with company vision and direction. You can align on direction.