Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are market gaps?

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Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

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Usersnap

FEBRUARY 9, 2024

For Product Managers and Developers, selecting the right, usability testing platform and tool isn’t just a task; it’s a crucial step in shaping your product’s success. The market offers a variety of usability testing tools, each varying in price, features, and research methods.

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Usersnap

JANUARY 26, 2022

Building, designing, and improving a SaaS product is a beautiful, never-ending journey. What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. The Ultimate In-App Feedback Strategy ??

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Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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Userpilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. In this article, learn how to identify customer intent and maximize conversions at every stage of the customer journey. You’ll also learn: What customer intent means, along with the three major types.

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Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

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UX Planet

FEBRUARY 21, 2024

As a Product Designer working in a high-performing software team, I am tasked and responsible for championing user value, ensuring that the end user's needs are met when using the product. It was a valuable growth for me to be deeply involved in assessing business values and technical feasibility with my team.

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The Product Coalition

JULY 12, 2022

Here are cases for when the cooperation between the product team and the client brakes down for objective reasons. Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved. So I wrote this article.

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Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. Leverage technology.

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The Product Coalition

JANUARY 27, 2022

At the beginning of any software development project, managers think of which methodology is between waterfall and agile. It’s essential to follow clearly defined processes or software development life cycle (SDLC) to ensure software development quality. Waterfall and agile: A smart method or bad solution?

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Userpilot

OCTOBER 20, 2022

The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. The average NPS is 31 for SaaS businesses. Here’s why.

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Userpilot

JANUARY 3, 2023

This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. MQL is a potential customer fit for your business, reviewed by the marketing team. SQL is a potential customer with a clear intent to buy in buying cycle’s final stages.

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Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors.

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Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing software?

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Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Tracking sentiment can also help you with feedback analysis and interpreting responses to in-app surveys.

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Userpilot

OCTOBER 4, 2022

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. User experience (UX) involves all aspects of user interactions with your product. Userzoom – for usability testing.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?

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Usersnap

SEPTEMBER 1, 2022

One approach regularly discussed is the importance of crafting personalized customer experiences. One of the best ways to drive better customer experience than using sentiment analysis tools. Below, we describe what an online sentiment analysis tool is and how businesses can benefit from using them.

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Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. So let’s cover each of them and see what you can do to improve your team’s effectiveness. What is a persona?

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Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. But it’s an absolutely critical step for any SaaS strategy. In this article, we’ll take a quick look over what a user persona is and how to create one.

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Userpilot

SEPTEMBER 15, 2022

Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customer communications, increasing customer loyalty, retention, and lifetime value.

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The Product Coalition

JUNE 24, 2022

Not only are there more technology companies than ever, and all these companies want and need product managers, but there is still so much mystique surrounding the role. Apparently, what I don’t see is many articles aimed at helping people understand what the product manager position is actually like, and whether it is a good fit for them?—?personally.

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Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. It helps the customer understand your product and how it can satisfy their needs. As with all marketing efforts , positioning should be driven by the customer and their needs.

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Userpilot

MARCH 4, 2021

Collecting feedback from customers is an integral part of product development. While there isn’t a lack of apps to help you collect feedback – the best and most useful course of action is always to start where your users are: in your product. Make your feedback submission forms easy to find!

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Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Feedback integration catalyzes continuous improvement, data-driven decisions, and the creation of exceptional user experiences.

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Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. What is our positioning?

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Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. That's why we've compiled multiple examples of successful companies nailing product adoption across the entire user journey. Searching for more information to see if it fits user needs.

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Business of Software Conference

DECEMBER 28, 2023

Software, to the average person, is pretty boring. How to Write Copy for Your Software Company 1. Search Amazon for customer reviews on industry-related products or books. One study tested how bottled water brands can use personality in their branding to improve consumer brand recognition and preference.

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Intercom, Inc.

JANUARY 21, 2020

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. Every app contains at least some text.

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UX Studio: Product Management

JANUARY 11, 2021

At UX Studio , while we develop our products, uxfol.io and copyfol.io , we are mainly focused on agency work, meaning that we cooperate with several clients as external teams. This post was written from the perspective of designers, mainly intended for external teams and entrepreneurs. Five challenges and solutions.

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Userpilot

DECEMBER 3, 2021

Want to know how you can use the HEART framework to improve user experience? Google’s HEART framework has been designed to enhance product experience at every stage of the user journey. The HEART framework uses the right combination of user-centered metrics to deliver an enhanced user experience. Engagement.

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The Product Coalition

DECEMBER 14, 2019

When one learns to code, the initial steps involve a great deal of experimentation with code writing and debugging. The learning process usually starts by writing the program and then finding all the software bugs and fixing them. It is a cyclic process consisting of two major steps: Coding and Fixing.

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Johanna Rothman

NOVEMBER 16, 2020

One of my reviewers for the Modern Management Made Easy books asked a fascinating question: I've never seen this many women in management or in senior leadership positions. Up until the mid-80s, many of the software engineering jobs were for special-purpose machines or applications. The idea of a code review or a design review?

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Split

FEBRUARY 24, 2023

For developers, that requires constant pivots, faster response times, and a graceful recovery from failure. Still, against the enormous pressure to continually improve, the best software teams deliver the goods safely and on time. DORA stands for The DevOps Research and Assessment Team. They’re the DORA metrics.

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Userpilot

NOVEMBER 10, 2022

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customers’ pain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points? Common pain point categories.

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Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

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