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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Start with company vision and direction. To reiterate the obvious, the leadership team needs to set the company vision and direction. Everything flows from this vision. You can align on direction.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Distilling the 40,000-foot vision. It was so fun.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Distilling the 40,000-foot vision. It was so fun.