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Spotlight Vision and the Diminishing Returns of Obsessive Customer Focus

The Product Coalition

In some cases, growth problems are caused by a limiting spotlight vision, where product organisations continue to focus on the needs of a small segment of users even when it reaches a point where it no longer yields meaningful returns. Just like in theatre, what is visible is what is easy to pay attention to.

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User Persona Survey Template: How to Properly Collect Customer Data in SaaS

Userpilot

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

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Why Every Product Manager Needs a Resonating Product Vision

The Product Manager Coach Blog

In the intricate world of product management, a compelling product vision isn’t just a “nice to have” – it’s a necessity. He introduced a vision – ‘an iPod, a phone, and an Internet communicator.’ ’ That vision changed the mobile industry forever.

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20 Product Survey Questions to Ask Users for Gaining Valuable Insights

Userpilot

Any savvy SaaS owner or product manager should have a roster of product survey questions to draw from when gathering valuable data. What better way to gather customer feedback ? TL;DR A product survey is a tool used by companies to gain valuable insights from customers in a structured way. What is a product survey?

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? Utilizing digital analytics enables them to make data-driven product decisions , and identify user friction and pain points. What’s digital analytics?

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

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What is Omnichannel Customer Experience & Why You Should Invest In It

Userpilot

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience? Build loyalty.