understanding-user-psychology-meet-your-happy-chemicals 
Sachin Rekhi
NOVEMBER 14, 2016
As product designers, we aspire to build product experiences that are not only useful (solve a real pain point for our users) and usable (effortlessly allow our users to accomplish their goal), but ultimately delightful (elicit a positive emotion from users). Meet Your Happy Chemicals.
Sachin Rekhi
JANUARY 3, 2017
[This is the third post in my Understanding User Psychology series. If you haven't already, make sure to check out Meet Your Happy Chemicals and The Psychology of Persuasion.]. Game design always starts with an understanding of player motivation. Motivation. Motivation. Game Mechanics.
Sachin Rekhi
NOVEMBER 29, 2016
[This is the second post in my Understanding User Psychology series. If you haven't already, make sure to check out the first post: Meet Your Happy Chemicals.]. This not only makes both users feel good, but drives further app engagement from both actors. Commitment and Consistency.
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