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Why designers fail to integrate into Agile teams

UX Planet

Prescriptive Agile frameworks make it hard for designers to add valuable contributions to the team. Desperate to find an alternative to our ineffective process, I stumbled upon Agile and it blew my mind. But in my new Agile team, I was designing fragments that felt incomplete. In 2011 I was a UX Designer in a design studio.

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Deconstructing Being Agile

The Product Coalition

Has the spirit of being agile been lost behind a mountain of rules? Agile vs. Being Agile Agile became popular shortly after ‘The Agile Software Development Manifesto ’ was published in 2001. Companies who focused on being agile saw great success, and others wanted to follow suit.

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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively. In summary, here’s how they defined each role: PM.

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Why Marketing Should Go Agile

Pragmatic Marketing

Some marketers, including myself, are taking a different approach—one based on agile development. Software developers faced a similar crisis in 2001. They responded with a set of principles and a methodology called agile development, and it has transformed software programming. What Is Agile Marketing?

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The Collision of Product Management and Product Ownership

The Product Coalition

A story of love, hate, oppression and triumph I’ll admit, I’ve started to fall out of love with agile over the past year or so?—?don’t I wholeheartedly believe that you need to be adaptable to survive today but the further I travel on my own journey the more I wonder if we as an industry are moving past agile. Enter agile.

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Top 7 Web Designers in California, USA

UX Studio

2 – Studio 22 Design About the Agency Studio 22 Design was founded by Rocky Tilney in 2001. Their branding services include creating brand strategy, positioning, and product naming, among others. Managing expectations transparently is also a positive trait of theirs. The web design firm currently employs around 9 experts.

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Forget Methodologies, Focus on Customers

Modus Create

On the other hand, capitalizing on a company’s current position to appease shareholders or investors, without innovating, improving, or optimizing, might be profitable in the short term, but in the long run you will likely lose market share. I’ll review four methodologies: waterfall, Lean, design, and Agile.