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Why designers fail to integrate into Agile teams

UX Planet

Prescriptive Agile frameworks make it hard for designers to add valuable contributions to the team. Desperate to find an alternative to our ineffective process, I stumbled upon Agile and it blew my mind. But in my new Agile team, I was designing fragments that felt incomplete. In 2011 I was a UX Designer in a design studio.

Agile 85
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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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Agile and People: The Transformation Will Happen Naturally

The Product Coalition

In my first article in this series, I posited that the only problem Agile has is that it’s too concise. Since it’s not a prescriptive methodology, but a collection of values and principles, people feel lost when it comes to “becoming agile”. That’s when we could claim to be Agile. We all know the driving license analogy.

Agile 174
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Three Keys for Successful Agile Coaching: Level, Empathy, and Experience

Johanna Rothman

On the ANE panel last night, an agile coach asked, “What's my path forward as an agile coach? Bring empathy to the client's pressures and position. Focus on business results, not agility per se. Nobody wants to “be agile.” ” People want the results agility offers them.

Agile 110
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The Key to Agile Team Motivation

Speaker: Robert Webber, Author and Innovation Leader

Agile was a grassroots engineering movement that caught most software leaders unprepared. The Agile community was confident that management would recognize the benefits of Agile and adopt its servant-leadership style. Agile has been impeded by retention of Waterfall release planning practices and schedule pressure.

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How to Find the Ideal Product Positioning with Perceptual Mapping

The Product Coalition

Perceptual Mapping is perhaps one of my favourite competitive analysis and Product Positioning tools. Continue reading on Product Coalition ».

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Most Financial Planning & Analysis vendors aren’t sticking with their positions long enough to claim them

Messages that Matter

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.