bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. And we’re not alone. Communicates the voice of the customer.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Product Talk

FEBRUARY 8, 2017

The Jobs-To-Be-Done Framework: Clayton Christensen and Anthony Ulwick [10:42]. Jobs-to-be-Done Framework. And so a bunch of people came together, they started sharing what they were doing, they started asking what can we do differently, and a lot of this frustration culminated in 2001 with the release of The Agile Manifesto.

Product Research 100

Product Research Research Software User Testing Reporting Tools 100

Product Management University

MAY 11, 2018

Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries. When messaging is highly relevant to the business goals and challenges of each vertical market, the products are perceived as more unique and therefore more valuable to the customer.

Marketing 100

Marketing Differentiation B2B Healthcare 100