bpma ProductHub

FEBRUARY 4, 2018

Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Engages in market-sensing activities to determine the future of the product.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Product Management University

MAY 11, 2018

That same messaging also helps the sales force talk the talk more credibly to ensure continuity between the marketing messages and the sales process, and that credibility may the one thing that ultimately differentiates you from the competition. Here’s an example.

Marketing 100

Marketing Differentiation B2B Healthcare 100

The Product Coalition

FEBRUARY 12, 2019

Yes, people like Bill Gates or Steve Jobs were intelligent designers; but what was it that differentiated their working approach from other methodologies ? Famously, in 2001, around twenty tech personalities published the Manifesto for Agile Software Development. Soon, the world started paying attention to what they were doing.

Agile 61

Agile User Testing Development Analytic Tools 61

Product Talk

FEBRUARY 8, 2017

The Jobs-To-Be-Done Framework: Clayton Christensen and Anthony Ulwick [10:42]. Jobs-to-be-Done Framework. And so a bunch of people came together, they started sharing what they were doing, they started asking what can we do differently, and a lot of this frustration culminated in 2001 with the release of The Agile Manifesto.

Product Research 100

Product Research Research Software User Testing Reporting Tools 100