2001 Events Positioning Software Development 
Pragmatic Marketing
AUGUST 17, 2014
Some marketers, including myself, are taking a different approach—one based on agile development. Software developers faced a similar crisis in 2001. They responded with a set of principles and a methodology called agile development, and it has transformed software programming.
The Product Coalition
MAY 15, 2019
Jeff Sutherland The Scrum movement was accelerated after 2001 when a group of seventeen software though-leaders met up at a ski lodge in Utah and created the agile manifesto. Perhaps its origins in software development didn’t do the Product Owner role any favours in this department?—?it a new role which I guess it was?—?but
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The Product Coalition
FEBRUARY 12, 2019
Famously, in 2001, around twenty tech personalities published the Manifesto for Agile Software Development. Following this vision, the signatories understood that there were twelve principles orienting “software development”; although, really, they can be applied in full to overall product development.
Business of Software Conference
DECEMBER 11, 2019
Upcoming Events. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Because there is still the very simple principle that most people actually don’t run one flavor of any type of software development process. Most software developers hate it.
Product Talk
FEBRUARY 8, 2017
A number of people have asked me why I have a Portuguese name [Contextual Note: This event was in Lisbon, Portugal and Teresa Torres is a common Portuguese name.] The Agile Manifesto was the result of the software community being frustrated by traditional discovery practices. So let’s just talk about that for a minute.
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