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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone. No one is doing validation work.”.

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How Have Companies Thrived During The Economic Downturns?

The Product Cafe

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. Riddle of the Week 🧩 What product can you sell even if it's broken? 👇🏻 That’s all folks!

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Why we need Product Management, with Rich Mironov

BrainMates

This blog is a transcript of part of that meetup, focusing on why we need Product Management. Rich Mironov presenting on why we need Product Management. Why do we need a Product Management team? I have 30 years in Silicon Valley product management, so this isn’t a new thing.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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The Best of Both Worlds: Vertical Marketing and Horizontal Products

Product Management University

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries.

Marketing 100
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Idea Validation?—?Much More Than Just A/B Experiments

The Product Coalition

It’s a core principle of Lean Startup, Design Thinking, and other modern product development methods, and the default mode of operation for many successful tech companies today. In product management circles the term “Product Discovery” has become most synonymous with evidence-driven product development.

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The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. Instead, product teams are experimenting their way to viable solutions. We no longer take months or years to release value to our customers.