Product Management History: The Nineties, The Noughties, and Beyond
The Product Coalition
DECEMBER 29, 2020
The memo describes the role of the ‘Brand Man’ who would be responsible for managing the product, tracking sales, and general marketing and promotion of the product. 2002 saw the start of the APM program, which Marissa Mayer introduced at Google. Check out our certifications here. After all, many paths lead to product!
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