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Product Goals in Scrum

Roman Pichler

Some view it as the product vision , others equate it to the product’s value proposition. In figure 1, the vision is the basis for choosing the user and business goals, and the latter create the context for determining the right product goal. Product Goals and the Product Roadmap. Figure 1: The Product Goal in Context.

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

Beyond his corporate endeavors, Marty’s passion for nurturing talent and fostering innovation led him to found the Silicon Valley Product Group (SVPG) in 2002. Most product roadmaps are nothing less than confusing spreadsheets. Through SVPG, Marty channels his expertise into empowering others to create successful products.

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article thumbnail

Product Goals in Scrum

Roman Pichler

Some view it as the product vision , others equate it to the product’s value proposition. In figure 1, the vision is the basis for choosing the user and business goals, and the latter create the context for determining the right product goal. Product Goals and the Product Roadmap. Figure 1: The Product Goal in Context.

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Why Drawing Maps Sharpens Your Thinking

Product Talk

Maps are also used to communicate a vision or a plan. In The Greatest Grid: The Master Plan of Manhattan, the map is described: “It [the Manhattan grid] was that truly rare thing: an enduring vision conceived sold and executed as a map.” And, of course, there is our most debated artifact, the roadmap. 2002, March).

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Collection, Analysis, Action: A Beginner’s Guide to the Product Stack

Mixpanel

Since 2002, they have helped both scale-ups and large enterprises achieve their conversion, engagement, and retention goals. Depending on your budget, the size of your technical team, and the vision for the future of your data, you can choose the solution that feels the best for you. All you need.