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Product Goals in Scrum

Roman Pichler

Some view it as the product vision , others equate it to the product’s value proposition. In figure 1, the vision is the basis for choosing the user and business goals, and the latter create the context for determining the right product goal. Product Goals and the Product Roadmap. Figure 1: The Product Goal in Context.

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

Beyond his corporate endeavors, Marty’s passion for nurturing talent and fostering innovation led him to found the Silicon Valley Product Group (SVPG) in 2002. Most product roadmaps are nothing less than confusing spreadsheets. Through SVPG, Marty channels his expertise into empowering others to create successful products.

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Product Goals in Scrum

Roman Pichler

Some view it as the product vision , others equate it to the product’s value proposition. In figure 1, the vision is the basis for choosing the user and business goals, and the latter create the context for determining the right product goal. Product Goals and the Product Roadmap. Figure 1: The Product Goal in Context.