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Behind Every Great Product by Marty Cagan

Mind the Product

There’s a lot of lip service paid to doing the right thing for the customer, but here, Cagan says, Lauchengco made sure she did the right thing for the customer and completely changed perceptions within Microsoft. However this was all installed desktop software, and she realised that Adobe needed to move to a software as a service model.

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Behind Every Great Product

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There were, as always, some early adopters, and some people lived in places that didn’t have a video store, but in truth there wasn’t much of a reason to do this via the postal service when you could just stop by the local Blockbuster store. The team knew that the service wasn’t better enough to get people to change.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. We were partnered with the world’s social networks. Key lessons.