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Using Net Promoter Score (NPS) for Measuring Your Product/Market Fit

The Product Coalition

When it comes to measuring customer satisfaction with your product, the Net Promoter Score (NPS) can be one of the most important metrics you should pay attention to. The NPS score is essentially an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others.

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A Practitioner's Guide to Net Promoter Score (NPS)

Sachin Rekhi

Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. Fred found NPS to be a strong alternative to long customer satisfaction surveys as it was such a simple single question to administer and was able to show correlation between NPS and long-term company growth.