The Importance of Listening to Your Customers by David Cancel
Mind the Product
DECEMBER 2, 2016
In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004. In 2004 Lego’s new CEO Jorgen Vig Knudstorp stated that customers would have a say in all new Lego designs going forward. User experience issues. Positioning issues.
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