Remove 2005 Remove Branding Remove User Testing Remove Web Developers
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When going fast is not the same as going somewhere

The Product Coalition

We have seen plenty other examples, in which the relentless focus on a couple of activities helped companies to develop a hard to copy, and thus sustainable competitive advantage. For instance, the razor company aligned their activities with P&G’s well respected advertising and customer research activity system.

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Top 10 Japanese Startups

freshtrax

The platform started from a mobile phone app and has expanded to a website with more than 10 million active monthly users. It first launched its platform as a mobile app to increase accessibility to the marketplace and enhance the speed of purchases between consumers. TKP Corporation. Real Estate. Sansan, Inc. HEROZ, Inc.

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Web or app Development – Which is Better?

Mind the Product

So, which platform should you adopt for a new digital service, mobile app or the web? The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app. So what are the real odds and where should you bet?