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5 Costly Branding Mistakes

UX Planet

Different people have contrasting interpretations of the visual and messaging guidelines. Consistency usually goes beyond visuals; it extends to every aspect, from messaging to customer interactions. To avoid the mess, you need to spend time and create a message you want to deliver to your audience.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. And it’s never an exciting feature, it’s not a differentiator.

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The Evolution of Modern Product Discovery

Product Talk

By 2004, Microsoft was already announcing that they didn’t want to support it anymore, and by 2006 they ended support for it. The opportunities we choose to go after are what differentiate us in our market. This is one of Microsoft’s worst products. It was their follow-up to Windows 98. It was launched in June of 2000.