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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Lack of research skills: Conducting effective research requires specific skills and tools.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention.

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Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

Between 2002 and 2006, cybersecurity technologies for networks were now entering into a period of maturity. They began putting all of their time and effort into developing a solution to this problem but realized they were too early and the CSOs were unwilling to spend money on it because it wasn’t actually a priority.

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The pitfalls of being data-driven

Mixpanel

In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. When you conduct any sort of research, you’ll typically draw on a combination of data and experience (yours and that of your peers). Of course, academic research takes many years, if not decades, and business decisions must often happen quickly.

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The pitfalls of being data-driven

Mixpanel

In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. When you conduct any sort of research, you’ll typically draw on a combination of data and experience (yours and that of your peers). Of course, academic research takes many years, if not decades, and business decisions must often happen quickly.

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9 Startups to Help You Build Your Virtual Economy

Sachin Rekhi

So are you thinking about adding a virtual economy to your app or website? million completed offers per month across hundreds of apps and websites. They are aggressive about winning your business and have obtained a lot of high profile Facebook and MySpace applications on their platform. They are definitely worth a look.

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Design Challenges: Designers Demand Reform as Unfair Tasks Miss the Mark (part I)

UX Planet

Conclusions Background Context Overview of Hiring Practices Some digital companies, during the recruitment process to fill positions like: UX Designer UX/UI — UI/UX Designer Product Designer Lead Head of Director of UX Researcher* usually require a challenge at the second step, other times as first step. Do they offer an alternative?”