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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want.

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Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Between 2002 and 2006, cybersecurity technologies for networks were now entering into a period of maturity.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention.

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The pitfalls of being data-driven

Mixpanel

In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. When you conduct any sort of research, you’ll typically draw on a combination of data and experience (yours and that of your peers). Of course, academic research takes many years, if not decades, and business decisions must often happen quickly.

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The pitfalls of being data-driven

Mixpanel

In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. When you conduct any sort of research, you’ll typically draw on a combination of data and experience (yours and that of your peers). Of course, academic research takes many years, if not decades, and business decisions must often happen quickly.

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9 Startups to Help You Build Your Virtual Economy

Sachin Rekhi

So are you thinking about adding a virtual economy to your app or website? million completed offers per month across hundreds of apps and websites. Super Rewards is definitely Offerpal's fiercest competitor, launching their product publicly in December 2007. PayBuyPartner is one such product brought to you by CPA Storm.

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Design Challenges: Designers Demand Reform as Unfair Tasks Miss the Mark (part I)

UX Planet

Conclusions Background Context Overview of Hiring Practices Some digital companies, during the recruitment process to fill positions like: UX Designer UX/UI — UI/UX Designer Product Designer Lead Head of Director of UX Researcher* usually require a challenge at the second step, other times as first step.