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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want.

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Creating and Marketing Cybersecurity Products by Richard Reiner

Mind the Product

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Between 2002 and 2006, cybersecurity technologies for networks were now entering into a period of maturity.

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The pitfalls of being data-driven

Mixpanel

In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. When you conduct any sort of research, you’ll typically draw on a combination of data and experience (yours and that of your peers). Of course, academic research takes many years, if not decades, and business decisions must often happen quickly.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

This was one of the defining moments that inspired the creation of HubSpot back in 2006. Recent research shows that customers increasingly expect to interact with brands through chat , with 53% saying they are more likely to buy from a business they can contact through a messenger.

Inbound 211
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The pitfalls of being data-driven

Mixpanel

In 2006, Facebook rolled out its News Feed feature–and boy, did people hate it. When you conduct any sort of research, you’ll typically draw on a combination of data and experience (yours and that of your peers). Of course, academic research takes many years, if not decades, and business decisions must often happen quickly.

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The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. Instead, product teams are experimenting their way to viable solutions. into context and help product teams know what to use when. David Farber.

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9 Startups to Help You Build Your Virtual Economy

Sachin Rekhi

Super Rewards is definitely Offerpal's fiercest competitor, launching their product publicly in December 2007. Several of these CPA ad networks realized that they themselves could get into the business of providing a managed offer product. PayBuyPartner is one such product brought to you by CPA Storm.