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Inbound Marketing is actually just a myth…

The Product Coalition

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. This was one of the defining moments that inspired the creation of HubSpot back in 2006.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

Even as the company begins to expand, it’s important to prioritize these one-to-one conversations because understanding how your users interact with your product is actually the key to healthy growth. Michael: Most people listening probably think of HubSpot as this inbound marketing company.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

Don’t just listen to what they say – watch what they do, understand their world and their challenges, and consider how your product integrates and fits in with everything else happening in their lives. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss.

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10 Excellent Open Source Bug Tracking Tools, by Usersnap

Usersnap

Test Reports and Analytics. Tracking test patterns and gathering insights for future QA initiatives is key during QA testing and bug tracking. It is necessary to identify each entity in a testing procedure. Better products are created. Hence, watch out for this feature. Retrieval and storage. Bugs aren’t different.