Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. This was one of the defining moments that inspired the creation of HubSpot back in 2006.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Product Innovation Educators

APRIL 3, 2023

Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 13:42] Have you seen any shifts from outbound (getting information to people, e.g., billboard, advertisement) to inbound (people coming to you, e.g., on social media) marketing? To help us, Ali Plonchak is with us. Ali is the COO of Crossmedia.

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Inbound marketing is a tool mostly purposed in driving new acquisitions.

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209