Roman Pichler

JANUARY 12, 2017

By assessing the degree to which the iPhone and the competitor products fulfil the twelve factors, two lines are created. The dark one represents the value curve of the smartphone industry in 2007; the light one the first iPhone. This means that the first iPhone was clearly differentiated. Take the iPhone.

Strategy 144

Strategy Differentiation Product Research Advertising 144

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

PMLesson's Ace the PM Interview

APRIL 25, 2022

Sample Answer: The Barnes and Noble Nook e-reader is a great product not being marketed well. Although Amazon had a competitive advantage in 2007 with the Kindle, the Nook missed a big opportunity. The Nook failed to: Focus on differentiation in the space. What's your favorite brand and why?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52