article thumbnail

Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map.

Outbound 112
article thumbnail

Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. Outbound used to be painstaking and manual. The end of the cycle. In B2B, we’re seeing the same phenomenon.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Product Channel Fit Will Make or Break Your Growth Strategy

Brian Balfour

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Paid Marketing.

article thumbnail

What do you look for an investment? How long should a founder be without salary? And other Q&A

Andrew Chen

Or big market! All of that said, beyond the obvious things (team, market, product, etc.) This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market. I’m a believer in free markets, and also in thinking long-term. – successful: market for ceo pay.

article thumbnail

What do you look for an investment? How long should a founder be without salary? And other Q&A

Andrew Chen

Or big market! All of that said, beyond the obvious things (team, market, product, etc.) This used to be the case decades ago, but these days, startups fail because they don’t get traction in the market. I’m a believer in free markets, and also in thinking long-term. – successful: market for ceo pay.