Remove 2008 Remove Enterprise Remove Inbound Remove Messaging
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Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

Machine learning can get the right message or recommendation out in a responsive way – not just from the customer’s next best action, but from the sales perspective, too. So we said, “Hey, why don’t we do that with enterprise software?” That’s commonplace especially within enterprise SaaS, now.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Bill Janeway: The Rise & Fall Of Enterprise Software. Rita Gunter McGrath & Mike Sikorsky: Alarming The Enterprise – Software-Driven Inflection Points. Talks from BoS USA 2008. Talks from BoS EU 2014.