article thumbnail

Frankfurt, 16 April: Product Leaders Workshop

Mironov Consulting

Greg Prickril is a software product management consultant, coach and trainer specializing in the intersection of software product management with disciplines such as Scrum, Lean and Design Thinking. He also parachutes into software companies as interim VP Products/CPO to address company-level product/market/leadership issues.

article thumbnail

8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. Determine Your Saas Marketing Goals. SaaS Marketing Tactic #2: Newsletters.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Beyond the hype: Practical advice on building a platform

Intercom, Inc.

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

article thumbnail

STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Bruce McCarthy: Product Culture Eats Execution Culture. Bill Janeway: The Rise & Fall Of Enterprise Software. Talks from BoS USA 2008.

article thumbnail

Net Promoter Score (NPS): The Complete Guide for SaaS

Userpilot

in 2008 found that the 11-point scale that Reichheld advocated isn’t actually the most effective measure. You can use these to improve your onboarding or to drive product marketing initiatives. How to cross-reference product usage with NPS? There are those that say no. There are many other criticisms of NPS.

article thumbnail

Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

But back, but yeah, I mean, back-to-back in like 2007-2008 timeframe, I actually acquired a small ad network. And then we, we started to sell like big enterprises. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. But it’s gone by pretty quickly. Upcoming Events.

article thumbnail

Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

Business of Software Conference

DC : Probably one that’s not even officially a start up but I started a nice thing called ghost story and which is a browser plugin privacy browser plugin and I started that in 2008. And by the fifth time you’re certifiable at this point. Like starting businesses cause when you go through it is. But at least you can see something.