2008 Marketing Messaging Technical Cofounder 
Andrew Chen
AUGUST 8, 2022
They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. It’s not a silver bullet, but it’s worth adding to complement other marketing efforts. The history of the referral program.
Andrew Chen
MAY 28, 2019
No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. You can follow and message Li on Twitter if you have thoughts about the piece. I’m looking for startups that can change the game there.
Expert insights. Personalized for you.
94 
Let's personalize your content