Remove 2008 Remove Messaging Remove Product Marketing
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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

What are the four SaaS product growth strategies – the Ansoff Matrix? The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Also known as the Product/Market Expansion Grid, it was designed by mathematician and business manager H.

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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

Customer-led marketing is a strategy that places the customer at the heart of every marketing activity, with the purpose of building relationships and turning customers into advocates. 8 Best customer-led marketing examples to inspire you So, what does customer-led marketing look like in real life?

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Effective Strategies to Predict Churn in SaaS

Userpilot

Common reasons for churn: Product-market fit failure. Product pricing plan weak points. Customers could churn due to one of the following reasons: Product-market fit failure: This is one of the biggest reasons for churn and something that most startups deal with. Poor onboarding. Delayed Aha moment.

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Net Promoter Score (NPS): The Complete Guide for SaaS

Userpilot

in 2008 found that the 11-point scale that Reichheld advocated isn’t actually the most effective measure. You can use these to improve your onboarding or to drive product marketing initiatives. How to cross-reference product usage with NPS? There are those that say no. There are many other criticisms of NPS.

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Pulse Everywhere: The Biggest Event Pivot of My Career

Gainsight

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. Time was of the essence, and our message to the CS community would be key. Content Production and Delivery. The tiger team involved with the pivot acted quickly. In the end, we ended with 6 tracks that focused on specific personas.

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Customer Development Guide For Product Managers

The Product Coalition

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. It is tightly connected with the Lean Startup concept created by Eric Reis in 2008. Launch your product.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

You joined YouTube back in 2008, and you helped guide the company through hypergrowth after its acquisition by Google. During that time, what were some of the biggest lessons that you learned scaling the product organization? When I got to YouTube in 2008, we had amazing growth in lots of different ways. This was 2008.