2008 Messaging Product Research Technical Cofounder 
Andrew Chen
AUGUST 8, 2022
They have big advantages over paid marketing channels, in that you give your CAC to your users, who then spend it within your product, as opposed to handing it over to Google or Facebook. Paid marketing programs created a CAC of $233-388 for a $99 product. Why did this make sense for them? Big bang launch at a tech conference.
Andrew Chen
MAY 28, 2019
You can follow and message Li on Twitter if you have thoughts about the piece. I’d be interested in other products that tap into the trends around AirPods, Alexa, voice assistants, etc., We’re interested in investing in the next wave of consumer products and startups coming into the ecosystem, and that includes the audio ecosystem.
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